Tokyo, Japan, March 11th 2003. This is the other end of the world
and yet, a face well known to the French people appears on all the screens of the Japanese capital:
the French Lolita has actually been selected by the Japanese to represent a brand of biscuits.
The shooting of the advertisement took place two weeks ago
and this will no doubt be a landmark in Alizée's career.
The Japanese called us...
And I thought, well it's gonna be fun to do (this ad), and it will be another experience.
And I think it is yet another world, a very different world
and it will be an opportunity to work in Japan and get to meet with Japanese people.
In the country where the sun rises, the French females that become a sensation are scarce.
Alizée you've got ten minutes! We're gonna change the lighting...
Before Alizée, it was the French actress Catherine Deneuve who represented the brand.
And when the Japanese started looking for a star worthy of succeeding her
Alizée soon emerged as a compelling choice.
I did a lot of research, read the French press, watched many videos
and I thought Alizée fitted perfectly with what we were looking for:
she is very mischievous, very beautiful; she's got the kind of looks that appeal to the Japanese...
I've been wanting to work with her for a year, so, I'm very happy that it is finally working out.
Alizée is one of a kind and the only contemporary French female singer
to be exported abroad with so great a success. flashback
It is 2000. After the amazing success of Moi Lolita in France
Alizée has been invited over to Holland to sing in front of 40 000 persons.
She is a revelation on stage, and two weeks after being released her single goes gold.
In Italy and Spain, she is scoring number one in the charts...
In Germany, an exceptional figure is reached: with over 500 000 copies sold
she has created and unprecedented event in the history of French female singers.
She is acclaimed in countries that are farther and farther away
in Israel, Poland, and even in Russia, Moi lolita has become the song
that is most often broadcasted on the radio.
Out of love for Alizée TV hosts have even tried to learn some French
and this has produced a few gems
Even more surprising, she's had a staggering success in England
Since Vanessa Paradis and Serge Gainsbourg
she has been the first female French singer to be in the charts
and to get to sing at the mythical stage of the Top of the Pops show.
To be there on the stage and to think that the biggest stars have been there
including Madonna, Michael Jackson, Whitney Houston... And to think, well, here I am...
The only French girl amongst all those American and British girls... It's one of my most wonderful memories!
For her great comeback, Alizée has made a special effort for her foreign fans
She has taken English classes so as to be able to sing in English.
I find it totally ridiculous to sing in a language you don't understand...
So... Because I don't think you can feel the same emotions... You can't convey the same things
because you sing words you've learned phonetically and it doesn't make any sense...
So, that's why I decided to take up English.
In short, Alizée's dream-life is the one she's living right now.
I do what I like.
I've never lacked anything. I won't be lacking anything. I'm in perfect health. Touch wood!
I do what I like. I'm with people I like... That's it!
And I hope it will continue this way.
Immediately after its release, J'en ai marre has reached the top position in the French charts
Alizée's comeback is proving an immense success.
She is a very humble and likeable young lady who appears to fully deserve her success.
And, as we will not end our story with an easy pun, we shall wish her a fair wind...